Color is never decoration. It’s direction.
I create refined product and packaging systems where color, material, and typography work together to tell a clear story — whether on a retail shelf, in a mailer, or inside a customer’s home.
From Sephora to Athleta, I’ve helped brands translate strategy into cohesive visual experiences that scale without losing craft.
The best design doesn’t just look beautiful. It performs beautifully.
Product, Packaging & Retail Design
Campaigns
Produced high-impact campaigns across digital, print, and retail for flagship beauty and fashion brands.
Tap a thumbnail to open the project.
Sephora Collection | Packaging, Visual Merchandising & In-Store Experience
Athelta | Retail Storytelling & Product Education Design
Product Packaging | Consumer Product & Beverage Packaging Design
Ariat International | Seasonal Campaign Systems & Retail Launch Assets
WISEROOM | Full Brand Identity & Scalable Digital System
Nordstrom | Strategic Logo Design & Program Launch Assets
Concept Store Launch
UX/UI Design Multiple Clients
UX/UI Design
Deskless Worker App
The Deskless Worker app was designed to give employees in the field fast, mobile-first access to training, communication, and productivity tools.
Bluu POS System
I designed Bluu, a modern point-of-sale system concept for coffee shops and quick-service restaurants, using Figma.
Videos
Produced using Google Veo, Runway, Firefly, Midjourney, Flora, Figma,
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro),