Color is never decoration. It’s direction.
I create refined product and packaging systems where color, material, and typography work together to tell a clear story — whether on a retail shelf, in a mailer, or inside a customer’s home.
From Sephora to Athleta, I’ve helped brands translate strategy into cohesive visual experiences that scale without losing craft.
The best design doesn’t just look beautiful. It performs beautifully.
Senior
Art Director &
Retail Design
Campaigns
Produced high-impact campaigns across digital, print, and retail for flagship beauty and fashion brands.
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Sephora Collection | Packaging, Visual Merchandising & In-Store Experience
Athelta | Retail Storytelling & Product Education Design
Product Packaging | Consumer Product & Beverage Packaging Design
Ariat International | Seasonal Campaign Systems & Retail Launch Assets
WISEROOM | Full Brand Identity & Scalable Digital System
Nordstrom | Strategic Logo Design & Program Launch Assets
Concept Store Launch
UX/UI Design Multiple Clients
UX/UI Design
Deskless Worker App
The Deskless Worker app was designed to give employees in the field fast, mobile-first access to training, communication, and productivity tools.
Bluu POS System
I designed Bluu, a modern point-of-sale system concept for coffee shops and quick-service restaurants, using Figma.
Videos
Produced using Google Veo, Runway, Firefly, Midjourney, Flora, Figma,
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro),