I’m Trig, a Senior Brand & Creative Leader with 10+ years of experience building performance-driven campaigns and brand systems for global brands. I’ve led creative for Sephora, Athleta, Ariat, and Whataburger, blending strategy, design, and storytelling to deliver measurable results across Meta, TikTok, YouTube, and Instagram.

I’m passionate about design that inspires action—whether it’s lowering acquisition costs through smarter creative testing, building scalable design systems, or mentoring teams to push craft forward. Lately, I’ve been experimenting with AI tools like Runway, Firefly, and Midjourney to prototype ideas faster and bring new dimensions to brand storytelling.

At my core, I’m a maker and a leader—equally energized by rolling up my sleeves on design details as I am by guiding a team toward a shared vision.

I thrive on collaboration, working closely with stakeholders to shape transformative campaigns that not only meet objectives but push creative boundaries. Let's create compelling stories that make the world work better for everyone.