Sephora
Developed and directed the displays as well as developed training tools for over 900 stores in three different countries. Supporting the stores with in-person training and education and short animations for reference.
At Sephora, I managed a $2M+ visual merchandising budget, overseeing packaging, in-store displays, and experiential installations. I collaborated with cross-functional teams and external vendors to deliver campaigns that balanced high creative standards with operational excellence. My work spanned packaging, print, digital, and retail activations, ensuring brand consistency and impact across channels.
Impact Highlights:
Delivered cohesive, high-impact campaigns that elevated Sephora Collection in a competitive beauty market.
Built cross-channel assets that strengthened Sephora’s identity while engaging millions of retail customers.
Directed large-scale experiential design projects, blending 3D, motion, and print to bring the brand to life.
