I led the creative development for a high-end retailer’s internal change management initiative, designed to inspire courage and adaptability among merchandisers, senior leaders, and associates.

My Role:

• Designed the program’s visual identity, including logo, typography, and color palette.

• Created a full suite of branded communications—posters, emails, and SharePoint site design—to reinforce program themes and encourage engagement.

• Developed a flexible design system that worked across digital and physical touchpoints, ensuring a consistent and inspiring brand experience.

Impact:

• Unified messaging across departments, giving employees a shared language around change and collaboration.

• Delivered a modern, fashion-forward visual approach that reflected the retailer’s brand while energizing employees to embrace transformation.

• Helped increase awareness and adoption of new internal strategies through visually engaging, easy-to-use communication tools.