Product & Packaging

I design product and packaging systems that translate brand identity into physical form — balancing material, color, typography, and structure to create objects that feel considered in-hand and impactful on shelf.

My work spans beauty-adjacent consumer goods, beverage, lifestyle, and experiential launches. From structural concepts and label systems to material finishes and 3D mockups, I focus on clarity, cohesion across SKUs, and production-ready execution.

Bottle Design — Structural & Material Concept

Designed a slim-profile glass bottle with custom silicone sleeve and embossed logo detailing. Developed color application through material rather than surface print, ensuring durability while maintaining a clean, elevated silhouette.

Focused on ergonomic grip, tactile experience, and visual simplicity — principles equally relevant across beauty packaging and personal care.

Product Styling & Visual Storytelling

Developed styled product imagery emphasizing texture, finish, and material depth. Explored lighting techniques to enhance translucency and highlight tactile qualities — reinforcing the relationship between packaging and product presentation.

Experiential Packaging & Launch Materials

Designed promotional packaging for a national product launch, aligning exterior branding and interior reveal to reinforce campaign storytelling. Used interior sky graphics as a surprise-and-delight moment — extending brand narrative beyond the surface of the object.