Developed a color-driven merchandising framework to support the Gap Generation concept launch. Created 3D visualizations that translated buy plans into clear in-store storytelling, allowing cross-functional teams to align on assortment, hierarchy, and flow prior to production.

Concepted and designed dimensional brand icons to anchor the entry wall and reinforce generational storytelling. Developed scalable graphic assets that extended from physical display to promotional takeaway, ensuring brand consistency across touchpoints.

Proposed and visualized an oversized, pinned denim installation to simplify fit communication and increase product clarity at shelf. Designed the wall as a hybrid physical/digital storytelling moment. Pairing large-scale imagery with concise attribute callouts to improve consumer navigation and decision-making.