Digital Onboarding Training Series:
Global Pharmaceutical Client
Role: Art Director / Training Specialist
Challenge: A global pharmaceutical company needed to onboard 15 distinct user roles onto a newly implemented digital platform designed to guide teams through the clinical trial process — a workflow with significant regulatory complexity and no room for user confusion.
Approach: Partnered closely with the Creative Director to design and produce a series of 15 role-specific training videos, each tailored to the exact tasks, permissions, and decision points relevant to that role within the platform. Focused on translating dense technical and regulatory process steps into clear, visual, sequential storytelling that different audiences — from clinical coordinators to trial administrators — could follow without additional support.
Outcome: Delivered a scalable video training library that reduced onboarding friction across 15 role types, supporting consistent platform adoption across a complex, highly regulated clinical trial workflow.
Sustainability Training Microsite: Interface FLOR
Partner Playbook: Starbucks
Role: Art Director / Training Specialist
Challenge: Interface FLOR needed a way to educate employees and suppliers on the company's sustainability mission — a complex, multi-part initiative spanning renewable energy, waste elimination, emissions, and supply chain practices — in a format that was engaging and easy to navigate rather than dense corporate messaging.
Approach: Designed a training microsite built around an interactive visual centerpiece, "The Seven Fronts of Mount Sustainability," which mapped the company's sustainability goals — renewable energy, closing the loop, resource-efficient transportation, benign emissions, eliminating waste, and stakeholder engagement — onto a single illustrated mountain journey. Each front was represented as a clickable waypoint, letting users explore individual initiatives at their own pace rather than working through a linear document. The site also linked to supporting tools, including an interactive digital product catalog, giving suppliers and employees a consistent, branded resource for both mission education and product reference.
Outcome: Delivered a self-directed learning tool that translated Interface's sustainability strategy into a clear, visual narrative accessible to both internal employees and external supply-chain partners.
Role: Art Director / Designer
Designed a Playbook for Starbucks that educated partners on company policies for thriving both in-store and in life — covering safety, training, wages, career pathing, staffing, and tools — framed around a "Partner Experience" model connecting personal wellbeing to store operations.
